28 Apr 2021 — Customers looking for authenticity & ownership of goods they’re buying from LVMH, Prada and Cartier and accessing product history information can now do so through blockchain solution from Aura Blockchain Consortium.
While this may seem to be a good idea to fight counterfeiters, it is less so for luxury brands to connect with the current conscious generation, an attempt to make luxury brands more relevant.
In current times, we have a more fluid approach to fashion as we focus less on brand but more on individualism. We don’t wish to be like everyone, we want to be unique.
Maybe the luxury brands should start learning from the fan engagement crypto projects. They can launch their own crypto coins to interact with their loyal supporters on their terms and make their fans dreams come true with fan tokens that allow personalised experience with their brands.
Fans who buy into coins will be able to pre-order goods, purchase special collectibles, influence the design for new collections and get VIP access to major events and meet & greet sessions with brand ambassadors for the exclusive few. This will be a loyalty play that creates value for their fans, who feel like they’re investing and have some form of ownership in the brand.
What do you think Louis?